Business and the Geek |
Do you want to be successful in business in the 21st century? Then you need to get your Geek on. Business leadership in this century will require a different kind of skill set. You must have a balance of strong business skills with strong Geek skills. We will show you how to tap into your inner geek and release your potential in business. |
In a recession, companies go one of two ways: either they become the cautious cat, adopting a wait-and-see attitude, spending carefully on their marketing and less overall, cutting back, or they become the ferocious lion, bold, taking advantage of their competitors’ caution to seize opportunities in the tough market.
Whatever your approach, remember that Web marketing is a great investment during a recession. Online marketing, though a short-term endeavor, is quick to set up, measurable and, as a result, easily optimizable. It can be infinitely better than a lock-in marketing strategy or partnership, especially in a poor economic climate.
Here are three Recession “R”s, to help your business take advantage of online marketing in this challenging time. Rework, Revisit, Reach Out: let’s take a closer look at survival tips and strategies for online marketing.

Illustration by Simon Newton
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http://www.smashingmagazine.com/2010/08/17/recession-survival-tips-for-web-marketing-and-online-businesses/